Job Description
Designation : National Sales Manager
Sales Strategy and Execution: You are responsible for developing and implementing sales strategies to achieve revenue targets for medical devices across the national market. This involves analysing market trends, identifying sales opportunities, and establishing sales targets for different regions or territories.
- Key Account Management: You will manage relationships with key accounts, such as hospitals, clinics, and health care institutions. This includes understanding their needs, providing product information and demonstrations, negotiating contracts and pricing, and ensuring customer satisfaction.
- Team Management: As a manager, you will oversee a team of sales representatives or account managers. This involves setting performance targets, providing guidance and training, conducting performance evaluations, and fostering a positive and motivated work environment.
- Market Analysis and Competitor Intelligence: You will conduct market research and analysis to identify market trends, customer needs, and competitor strategies. This information will help you develop effective sales and marketing strategies and stay ahead of the competition.
- Product Launches and Marketing: You will collaborate with the marketing team to plan and execute product launches and marketing campaigns. This includes defining target audiences, developing marketing messages and materials, coordinating promotional activities, and monitoring campaign effectiveness.
- Pricing and Contract Negotiation: You will work closely with the finance and legal teams to develop pricing strategies, negotiate contracts, and manage pricing agreements with customers. This involves understanding market dynamics, competitive pricing, and ensuring profitability while maintaining customer satisfaction.
- Sales Forecasting and Budgeting: You will be responsible for forecasting sales volumes, revenue, and expenses for medical devices. This includes developing annual sales budgets, monitoring performance against targets, and implementing corrective actions when necessary.
- Regulatory Compliance: Medical devices are subject to regulatory requirements and standards. You will ensure that your team and the products you sell comply with all relevant regulations and certifications, such as FDA approvals and ISO standards.
- Relationship Building: Building and maintaining relationships with key stakeholders in the medical industry, including health care professionals, distributors, and industry associations, is crucial. This includes attending industry conferences, participating in networking events, and staying updated on industry developments.
Continuous Improvement: You should continuously monitor and evaluate sales performance and identify areas for improvement. This involves analysing sales data, gathering customer feedback, and implementing strategies to enhance customer satisfaction, streamline processes, and drive sales growth.